Lead generation ideas

Squeeze scary performance out of your social media marketing

People have been trying to figure out how to take advantage of all the different lead generation ideas available as far as social media marketing is concerned, but most of them have absolutely no idea whatsoever to turn their efforts into real business success.

This is because most entrepreneurs, marketers, and advertisers have forgot and completely that social media networks are first and foremost all about social interactions – not for pounding people over the head with advertising and marketing.

This doesn’t mean that you cannot market and advertise effectively or use other powerful lead generation ideas on Facebook, Twitter, Instagram, and Interest, just that you need to be smarter about the way you maximize your lead generation ideas.

Create an account on all of the major social media networks

The first thing that you’re going to need to do is open an account on all of the major social media networks, and as many of the smaller more niche-based social media networks as you can.

This is going to take a little bit of effort in the early stages, and is going to take even more effort as you begin to develop these social media accounts – to the point where it might make sense for you to hire a virtual assistant or a lead generation company to take over the accounts on your behalf.
However, that’s really not important right now. What is important is that you have accounts that are active on all of the major and minor networks.

Pump out a ridiculous amount of high quality content and release it on a regular schedule

Secondly, you’re going to need to begin developing as much high quality content as you can to release on your social media platforms – but only trickle that content out on a regular basis.
This backlog of incredible lead generation ideas will give you a real sense of safety and security moving forward, as you won’t feel under the gun or like you have to come up with something spontaneous that will be a home run every single time you log into one of your accounts.

The “slow drip” also helps you build a reliable response to all of your social media efforts, and will help you generate open lines of communication with your customers, clients, prospects, and industry insiders in your particular marketplace.
This is as close to a win-win situation (and one of the best lead generation ideas) you’ll find for social media.

Career Change At 50

Three tips to support your blogging career change at 50

Making the decision to shift away from your old career and really embrace a blogging career change at 50 can be more than a little bit nerve-racking – and filled with all kinds of bumps in the road, hassles, and headaches unless you pay close attention to the three tips included below.

Not only are blogging platforms becoming easier and easier to use on an almost daily basis, but the level of competition as far as content and personalities are concerned continues to rise at the same rate. You really need to be smart and savvy about this career change at 50 if you are to enjoy the results you are looking for.
Here’s how to maximize your chances for success!

Blogging alone won’t pay the bills

The most important thing that you need to realize about this career change at 50 is that you need to be smart and savvy about how you monetize your readership and traffic that you drive thanks to a killer blog.
Too terribly many people out there have fallen into the trap of believing that writing on a regular basis is going to pay off in the long run, falling victim to the “if you build it, they will come” mentality. Sure, that works when we’re talking about baseball diamonds built in cornfields in Iowa, but it’s not going to cut it online.
No, you need to find ways to monetize your traffic. Luckily, there are all different kinds of approaches to do exactly that – building your own products and services, selling other people’s products and services, selling advertising, and a whole host of others.

Choosing your niche is everything

There are a lot of fantastic bloggers out there that have gone bottom-up simply because they didn’t choose their niche as wisely as they should have. They selected niches and readership marketplaces that were interesting to them, instead of finding out exactly what people wanted to learn about – and then tailoring their content towards that approach.

Do not make this mistake.

Finally, everything – EVERYTHING – comes down to marketing

Lastly (something that you have probably discovered about this career change at 50) is that you need to focus on marketing, selling, and building your business right alongside building your blog. The two go hand-in-hand if you want to make this a serious business endeavor, and one simply cannot succeed without the other.

Facebook Advertising Cost

Sneaky little approach keeps your Facebook advertising cost dramatically lower than it would have been otherwise

When it comes to building your business online, you’re going to want to make sure you are leveraging any and all opportunities that can provide you with a positive return on investment (ROI).
There may not be any better advertising platform available right now that anyone – and I mean anyone – can take advantage of immediately – than Facebook advertising. You’re talking about gaining the ability to market directly to hundreds and hundreds of millions of people on the Facebook platform right now, leveraging all of the data, tools, and technologies that Facebook has been able to create or innovate in just the past two years.

Facebook advertising cost is also dramatically lower than most of the other PPC, CPC, or CPA solutions on the web – including Google AdWords (the old undisputed titan of this industry). Take full advantage of all that Facebook advertising has to offer, and you’ll be able to grow your business exponentially without any of the headache, hassle, or investment that you might have needed to leverage before.

Unlocking absolutely rock-bottom Facebook advertising cost

The very best way to make sure that you are always spending the least amount of money on your Facebook advertising (without ever sacrificing the effectiveness of your Facebook campaigns) is to create what is known as a “self-liquidating offer”.
The self-liquidating offer is a relatively simple and straightforward marketing concept that has built multimillion dollar fortunes over the last 20 or 30 years, and is one of the biggest innovations that direct mail advertising has ever produced.

The basic idea is simple and straightforward.

What you’re going to want to do is create a marketing funnel, rather than a “one-time offer”. This is going to keep your Facebook advertising cost low across the board while at the same time increasing the customer value dramatically. Not only are you looking for effective leads, but are also looking for people that are willing to purchase a relatively inexpensive product or service.
This is where the self liquidating concept comes into play. You price the entire product or service (the entry-level product or service, that is) just high enough to cover your Facebook advertising cost and any fulfillment expenses you have, essentially looking to “break even”.

This might not look all that attractive to those in business to make a ludicrous amount of money in a hurry, but if you take a slightly longer-term look at your business you’ll see why this is such a transformative approach. You basically get a can’t of customers for free, and then you have the ability to market directly to them from then on without having to spend any money to acquire new customers.
It’s as close to a win-win as you’re going to find while keeping Facebook advertising cost low across the board.