Sneaky little approach keeps your Facebook advertising cost dramatically lower than it would have been otherwise
When it comes to building your business online, you’re going to want to make sure you are leveraging any and all opportunities that can provide you with a positive return on investment (ROI).
There may not be any better advertising platform available right now that anyone – and I mean anyone – can take advantage of immediately – than Facebook advertising. You’re talking about gaining the ability to market directly to hundreds and hundreds of millions of people on the Facebook platform right now, leveraging all of the data, tools, and technologies that Facebook has been able to create or innovate in just the past two years.
Facebook advertising cost is also dramatically lower than most of the other PPC, CPC, or CPA solutions on the web – including Google AdWords (the old undisputed titan of this industry). Take full advantage of all that Facebook advertising has to offer, and you’ll be able to grow your business exponentially without any of the headache, hassle, or investment that you might have needed to leverage before.
Unlocking absolutely rock-bottom Facebook advertising cost
The very best way to make sure that you are always spending the least amount of money on your Facebook advertising (without ever sacrificing the effectiveness of your Facebook campaigns) is to create what is known as a “self-liquidating offer”.
The self-liquidating offer is a relatively simple and straightforward marketing concept that has built multimillion dollar fortunes over the last 20 or 30 years, and is one of the biggest innovations that direct mail advertising has ever produced.
The basic idea is simple and straightforward.
What you’re going to want to do is create a marketing funnel, rather than a “one-time offer”. This is going to keep your Facebook advertising cost low across the board while at the same time increasing the customer value dramatically. Not only are you looking for effective leads, but are also looking for people that are willing to purchase a relatively inexpensive product or service.
This is where the self liquidating concept comes into play. You price the entire product or service (the entry-level product or service, that is) just high enough to cover your Facebook advertising cost and any fulfillment expenses you have, essentially looking to “break even”.
This might not look all that attractive to those in business to make a ludicrous amount of money in a hurry, but if you take a slightly longer-term look at your business you’ll see why this is such a transformative approach. You basically get a can’t of customers for free, and then you have the ability to market directly to them from then on without having to spend any money to acquire new customers.
It’s as close to a win-win as you’re going to find while keeping Facebook advertising cost low across the board.
